Alba

Result of a long collaboration with the big manufacturer of washbasins and having developed many products together Roca offers us a great challenge; develop a collection for the Chinese market with a target of more than 180 million users. That’s because the collection required technological contributions that the company is developing in a global race in which design plays a key role. With contributions like; the adjustable LED lighting, the inflow system filling bathtubs or toilets that incorporates all the technology wellness toilets.

Alba was presented in 2014 Shanghai KBC in response to that great challenge to revolutionize the consumer experience in the bathroom, as well as the need to regulate and optimize water consumption.